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FROCHOT, Isabelle. Author | LEGOHEREL, Patrick. Author
Published by Dunod - 2018 , 4e éd.
Library: Paris Montparnasse
Une vision globale du marketing pour s'adapter aux spécificités du secteur du tourisme. Le point sur les fondements de l'industrie touristique, le marketing relationnel et les stratégies touristiques, la communication et la gestion des crises, assorti d'exemples et de cas français et internationaux. ©Electre 2018
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