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Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands | BoF | 17/12/2024
Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.
Tags: Brand image - Fashion