Shopper Marketing and the Role of In-Store Marketing / by Dhruv Grewal, Anne L. Roggeveen, Jens Norfalt (Eds.)

0 review

Shopper Marketing and the Role of In-Store Marketing / by Dhruv Grewal, Anne L. Roggeveen, Jens Norfalt (Eds.)

Book

Grewal, Dhruv. Éditeur scientifique | norfalt, Jens. Éditeur scientifique | Roggeveen, Anne L.. Éditeur scientifique

Published by Emerald Group - 2014

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 220 p.

Publication year

2014

Collection

Review of Marketing Research

ISBN: 978-1-78441-001-8

Note: References (2 p.)

This volume of Review of Marketing Research (RMR) focuses on shopper marketing and role of in-store marketing drawing with major retailers and industry practitioners. With the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. This volume of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. It highlights new technologies and information aids being used by leading retailers to influence the path to purchase.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur