ESCP Europe

Item type

Book

Language

anglais

Pages

xi, 233 p.

Edition

3rd edition

Publication year

2005

Content notes

1. Introduction --- 2. Starting management research --- 3. The role of theory in research methods --- 4. Experimental research design --- 5. Quasi-experiments and action research --- 6. Survey research design --- 7. Ethnography: its origins and practice --- 8. Issues in ethnographic research --- 9. Making methodological choices: the philosophical basis ---10. Conclusion: resolving the dilemmas in choosing a research strategy.

"This new edition helps management students with the methods they need when undertaking their project work, be it at first degree, diploma, MBA or doctorate level. The text incorporates feedback from a range of researchers, educators and students, with new examples of management research included."

1. Introduction --- 2. Starting management research --- 3. The role of theory in research methods --- 4. Experimental research design --- 5. Quasi-experiments and action research --- 6. Survey research design --- 7. Ethnography: its origins and practice --- 8. Issues in ethnographic research --- 9. Making methodological choices: the philosophical basis ---10. Conclusion: resolving the dilemmas in choosing a research strategy..