ESCP Europe

"Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process." - description from Worldcat.

Chapter 1. Ecological imperatives and the role of marketing --- Chapter 2. The eco-marketing orientation --- Chapter 3. Environmental marketing: bridging the divide between the consumption culture and environmentalism --- Chapter 4. Marketing's linear-hierarchical underpinning and a proposal for a paradigm shift in vales to include the environment --- Chapter 5. An examination of the conserving consumer: implications for public policy formation in promoting conservation behaviour --- Chapter 6. Eco-attitudes an eco-behaviours in the new German states: a 1992 perspective --- Chapter 7. Ecologically concerned consumers and their product purposes --- Chapter 8. Implications of understanding basic attitude change processes and attitude structure for enhancing pro-environmental behaviours --- Chapter 9. Green-based innovation: sustainable development in product management --- Chapter 10. Cleaning up green marketing claims: a practical checklist --- Chapter 11. A classification schema for environmental advertising claims: implications for marketers and policy makers --- Chapter 12. A typology of reverse channel systems for post-consumer recyclables --- Chapter 13. Behaviors of environmentally concerned firms: an agenda for effective strategic development --- Chapter 14. In search of market segments for green products --- Chapter 15. Voluntary reaction to green policies among market mavens: an application of the parallel-political marketplace conceptualization --- Chapter 16. Green marketing and selling brotherhood --- Chapter 17. Environmental issues in the freight transport industry: a qualitative analysis of key stakeholders perceptions --- Chapter 18. The future of environmental marketing: food for thought..