Designing and managing a research project : a business student's guide / Polonsky & Waller

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Designing and managing a research project : a business student's guide / Polonsky & Waller

Book

Polonsky, Michael Jay. Auteur | Waller, David S.

Published by Sage Publications Inc.. Thousand Oaks, CA - 2005

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: xi, 232 p.

Edition: 1st Edition
Publication year: 2005

Content notes: PART I: THE FOUNDATIONS --- 1. Introduction --- 2. Choosing a topic --- 3. The role of the supervisor ---4. Group dynamics and the role of conflict --- 5. Ethical considerations --- PART II: UNDERTAKING THE RESEARCH --- 6. Planning the research process --- 7. Literature review --- 8. Data gathering --- 9. Qualitative data analysis --- 10. Quantitative data analysis --- 11. Establishing recommendations ---PART III: COMMUNICATING THE RESULTS --- 12. Presenting the results --- 13. Writing the report --- 14. Oral presentations --- 15. Concluding remarks --- Index --- About the authors.

PART I: THE FOUNDATIONS --- 1. Introduction --- 2. Choosing a topic --- 3. The role of the supervisor ---4. Group dynamics and the role of conflict --- 5. Ethical considerations --- PART II: UNDERTAKING THE RESEARCH --- 6. Planning the research process --- 7. Literature review --- 8. Data gathering --- 9. Qualitative data analysis --- 10. Quantitative data analysis --- 11. Establishing recommendations ---PART III: COMMUNICATING THE RESULTS --- 12. Presenting the results --- 13. Writing the report --- 14. Oral presentations --- 15. Concluding remarks --- Index --- About the authors..

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