ESCP Europe

Item type

Book

Language

anglais

Pages

312 p.

Publication year

2004

ISBN

1-59139-185-7

Region

• GENERAL

Note

• Appendix, figures, glossary

Note

Index

This book argues that it is possible to predict which companies will win and which will lose in a specific situation and provides a practical framework for doing so. Using in-depth case studies of five industries (aviation, education, semiconductor, health care, and telecommunications), it outlines an analytical model and provides actionable diagnostics and tools that will enable decision makers to : spot industry-changing firms or business models long before markets and experts recognize that change is afoot ; predict winners and losers in head-to-head competitive battles ; evaluate whether a specific firm's choices will increase or decrease its chances of success.