Exploring strategy : text and cases. Richard Whittington, Patrick RegnÃ‘r, Duncan Angwin, Gerry Johnson, Kevan Scholes ; with the assistance of Jason Evans, Clive Kerridge

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Exploring strategy : text and cases. Richard Whittington, Patrick RegnÃ‘r, Duncan Angwin, Gerry Johnson, Kevan Scholes ; with the assistance of Jason Evans, Clive Kerridge

Book

RegnÃ‘r, Patrick | Angwin, Duncan, 1953- | Johnson, Gerry | Scholes, Kevan

Library: Berlin

Source : Open

Item type: Book
Language: eng

ISBN

978-1-292-28250-3 ; 978-1-292-28245-9 ; 978-1-292-28246-6

Sujets ACIEGE

Business Strategy
Strategic Management
Strategic Planning
Internationale Wettbewerbsstrategien
Case Study

Note

Online Ressource (xxvii, 809 Seiten)

Online Ressource (xxvii, 809 Seiten)

This book gives students a comprehensive understanding of the issues and techniques of strategy : development , success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies ; how they grow, how they innovate and how they change. Chapter 1: Introducing Strategy -- Chapter 2: Macro Environmental Analysis -- Chapter 3: Industry and Sector Analysis -- Chapter 4: Resources and Capabilities Analysis -- Chapter 5: Stakeholders and Governance -- Chapter 6: History and Culture -- Chapter 7: Business Strategy and models -- Chapter 8: Corporate Strategy -- Chapter 9: International Strategy -- Chapter 10: Entrepreneurship and Innovation -- Chapter 11: Mergers, Acquisitions and Alliances -- Chapter 12: Evaluating Strategies -- Chapter 13: Strategy Development Processes -- Chapter 14: Organising and Strategy -- Chapter 15: Leadership and Strategic Change -- Chapter 16: The Practice of Strategy.

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