Users of the world, unite! The challenges and opportunities of social media / KAPLAN, Andreas Markus ; HAENLEIN, Michael | KAPLAN, Andreas M. - Professeur à ESCP Business School. Author
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Users of the world, unite! The challenges and opportunities of social media / KAPLAN, Andreas Markus ; HAENLEIN, Michael

Article

KAPLAN, Andreas M. - Professeur à ESCP Business School. Author | HAENLEIN, Michael - Professeur à ESCP Business School

See the journal "BUSINESS HORIZONS, Vol. 53, Issue 1"

Other issues of the journal "BUSINESS HORIZONS"

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