ESCP Europe

Item type

Book

Language

French

Publication year

2012

Edition no.

2nd ed.

ISBN

978-0-7494-6491-2

Subjects

This second edition explores the diversity of meanings of luxury across differents markets as well as the impact of social networks and digital developments on the luxury strategy. Its provides the first rigourous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci and Ralph Lauren into profitable global brands.