Business models for streaming platforms: Content acquisition, advertising and users

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Business models for streaming platforms: Content acquisition, advertising and users

Academic Journal

Langue: English

Publication year: 01/09/2020

EAN Papier: 10.1016/j.infoecopol.2020.100877

Highlights •We analyze the optimal business model of a streaming platform.•We endogenize content acquisition and quality provision of different subscriptions options.•We find that a wider audience gives incentives to increase both the advertising intensity and the quality upgrade in the Premium.•Results give a rationale to the business model that we observe in markets.

Business models for streaming platforms: Content acquisition, advertising and users

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