- Item type
- Periodical
- Language
- English
- Source
- Creative Review. Feb2012, Vol. 32 Issue 2, p52-1NULL. 1p.
- Publication date
- 01/02/2012
- ISSN
- 02621037
The article examines a slogan designed for the L'Oréal beauty supply company in 1971. The "Because You're Worth It" slogan was devised by Ilon Specht of the global advertising agency McCann Erickson. The creative process behind the slogan as well as the slogan's decades-long use and eventual evolution is also discussed.
