- Item type
- Periodical
- Language
- English
- Source
- TVB Europe. Jul/Aug2026, p30-32. 3p.
- Publication date
- 01/07/2026
- ISSN
- 14614197
The article focuses on Luxembourg-based production company FreeLens’s virtual studio workflow developed to meet the Ferrero Group’s expanding needs for employer branding and corporate content. FreeLens employs a green-screen studio combined with real-time graphics powered by Pixotope, alongside a standardized post-production pipeline using DaVinci Resolve and Blackmagic Cloud Store, to efficiently produce consistent, multi-format videos including live streams, recruitment films, and social media assets. The workflow integrates broadcast-level equipment such as the ATEM Constellation 8K switcher and Blackmagic Pocket Cinema Camera 6K Pro to enable flexible, high-quality production across studio and location shoots while maintaining Ferrero’s visual identity. This approach supports rapid turnaround and scalability for over 100 short-form videos and recurring live shows, emphasizing consistency and adaptability without rebuilding processes for each new brief. [Extracted from the article]
