ESCP Europe

Item type

Periodical

Language

English

Source

Market Leader. 2016, Issue Q2, p20-23. 4p.

Publication date

01/03/2016

ISSN

14630877

The article discusses the origins of brand equity in Great Britain. The author provides information on the concept of employer brand (EB) and its benefits which include increased equity, lower recruitment costs and greater engagement of employees. It highlights a research among human resource executives on their views on how EB contributed to the success of their companies.