- Item type
- Etude de marché
- Language
- English
MARKET ANALYSIS IN THE LIGHT OF THE COVID-19 CRISIS In addition to a comprehensive view of the sector's environment and demand (macroeconomic factors, changes brought about by digital transformation and ecological transition, etc.), the study provides our exclusive analysis of the past evolution of the global defence industry and its prospects. In particular, it outlines the impact of the health crisis and the lessons to be learned from the current situation. COMPANIES' BUSINESS STRATEGIES Strengthening services, expanding internationally, pursuing an aggressive innovation strategy, consolidating its position in the domestic market, improving the competitiveness of our offer, tackling the consolidation of the global defence market : the report details the growth levers prioritised by the world leaders in the defence industry, after analysing their main strengths and weaknesses. EXPLANATION OF THE CHANGES IN THE COMPETITIVE LANDSCAPE This report also provides an individualised and aggregated financial analysis of the operators' financial performance. In particular, it deciphers the evolution of sales and operating profit rate for the analysed companies
