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RAY, Daniel. Author | SABADIE, William. Author
Published by Dunod - 2016
Library: Paris Montparnasse
Permet d'identifier les facteurs clés de succès d'une démarche de marketing relationnel à partir de l'expérience du consultant et du chercheur, afin d'optimiser et de rentabiliser une politique de relation client. ©Electre 2017
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