You are here:
0 review
Book
VERNETTE, Eric. Author
Published by Eyrolles - 2016 , 4e éd.
Library: Paris Montparnasse
Cet ouvrage synthétise des éléments clés du marketing puis approfondit chaque point. Il donne une vision stratégique de ce domaine sans négliger les aspects techniques et les applications concrètes, multiplie les tableaux récapitulatifs et présente des exemples réels. Les apports du numérique sont intégrés : e-commerce, big data, communication digitale, réseaux sociaux. ©Electre 2016
Fields marked with an * are required
The search will be preserved in your account and can be re-run at any time.
You can manage your alerts directly in your account
Subscribe to events in the category and receive new items by email.
Copy this code and paste it on your site to display the frame
Or you can share it on social networks
Are you sure you want to delete all the documents in the current selection?
You wish to reserve a copy.
Warning! Do you really want to cancel your registration?
