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Book
CLAUZEL, Amélie. Author | GUICHARD, Nathalie. Author | RICHE, Caroline. Author
Published by Vuibert - 2016
Library: Paris Montparnasse
"Cet ouvrage présente les concepts clés du comportement du consommateur, les nouveaux modes de consommation, l'influence des variables sociodémographiques, le rôle d'Internet, le consommateur et le droit, etc. Il est illustré d'exemples, de témoignages et d'analyses de cas." ©Electre 2016
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