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Aribaud, Frédérique. Author | Tréguer, Jean-Paul (1955?-....). Author
Published by Dunod - 2016
Library: Paris Montparnasse
La démographie vieillissante de la France a pour conséquence la forte croissance de la population des seniors, ce qui crée un marché en expansion. D'où la nécessité d'analyser les dernières tendances de ce marché et les comportements de ces consommateurs particuliers, pour mieux répondre à leurs attentes. ©Electre 2016
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