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Adary, Assaël. Author | VOLATIER, Benoît. Author
Published by Dunod - 2012 , 2e éd.
Library: Paris Montparnasse
Des synthèses, des cas concrets et des témoignages de professionnels sur les enjeux de la mesure et de l'évaluation de l'impact des outils et actions de communication et sur les techniques d'évaluation de la communication en ligne, de la publicité, etc. ©Electre 2016
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