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Book
Published by Economica - 2015
Library: Paris Montparnasse
Contributions d'experts analysant la problématique de la professionnalisation du marketing lié au développement des clubs de football. Ils dressent un état des lieux, définissent les concepts et proposent des pistes de réflexion pour l'avenir de la discipline. Ils se fondent sur des cas pratiques en analysant la situation de clubs français et européens. ©Electre 2016
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