ESCP Europe

This book is intended as an introduction to multivariate statistical analysis for individuals with a minimal mathematics background. It provides a basic treatment of advanced computer-based multivariate analytical techniques, including correlation and regression analysis, analysis of variance, discriminant analysis, factor analysis, cluster analysis, multidimensional scaling. The conceptual treatment emphasizes the rationales, applications, and interpretations, rather than the theoretical mathematical aspects of the most commonly used data analysis techniques in use today, closing the gap between spiraling technology and its intelligent application.