Marketing Management : A Strategic Decision-Making Approach / John W. Mullins

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Marketing Management : A Strategic Decision-Making Approach / John W. Mullins

Book

Mullins, John W.. Author | WALKER, Orville C. Jr.

Published by McGrawHill - 2013 , 8th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2013
Edition no.: 8th ed.

ISBN

978-0-07-132637-7

Sujets ACIEGE

GESTION DU MARKETING
MARKETING STRATEGIQUE
WEBMARKETING

The book provides an abundance of real-life examples of marketing decisions both good and not-so-good from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

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