ESCP Europe

In this book, a group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures. This book includes questions to guide industrial organizational psychology, organizational behavior, and entrepreneurship research about entrepreneurs. It seeks to answer questions such as, how and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing new ventures. Some topics addressed include : methods to help researchers explore the domain of entrepreneurship research ; the entire process of starting a new business ; caracteristics of the individual entrepreneur ; the history of entrepreneurship education ; the cross-cultural effects of entrepreneurship ; and the viewpoints of seasoned psychologists who analyze current entrepreneurship research methods.