Marketing : An Introduction / Gary Armstrong - ESCP Business School

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Marketing : An Introduction / Gary Armstrong

Book

Armstrong, Gary (1943-) | Kotler, Philip (1931-) | HARKER, Michael | BRENNAN, Ross

Published by Pearson Education - 2015 , 3rd ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2015
Edition no.: 3rd ed.

ISBN: 978-1-292-01751-8

Note

Glossaire

Subjects: MARKETING MANAGEMENT