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Book
CIALDINI, Robert B. Author
Published by Pocket - 2014
Library: Paris Montparnasse
Résultant de recherches sur les mécanismes et les techniques de la persuasion, cet ouvrage explique les six secrets psychologiques utilisés pour influencer les autres, et donne ainsi les moyens pour s'en défendre. ©Electre 2014. L'infothèque possède l'ouvrage en anglais "Influence: The Psychology of persuasion" à la même cote.
Book | CIALDINI, Robert B
Published by HarperBusiness 2007
nfluence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr...
Published by Random House Business 2017
"In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he ...
Published by Penguin Random House UK 2017
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