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Book
CIALDINI, Robert B. Author
Published by Pocket - 2014
Library: Paris Montparnasse
Résultant de recherches sur les mécanismes et les techniques de la persuasion, cet ouvrage explique les six secrets psychologiques utilisés pour influencer les autres, et donne ainsi les moyens pour s'en défendre. ©Electre 2014. L'infothèque possède l'ouvrage en anglais "Influence: The Psychology of persuasion" à la même cote.
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