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Book
KEEGAN, Warren J.. Author | GREEN, Mark C.
Published by Pearson - 2014 , 8th ed.
Library: Paris Montparnasse
Introduction to Global Marketing ; The Global Marketing Environment ; Approaching Global Markets ; The Global Marketing Mix ; Strategy and Leadership in the Twenty-First Century. Cases.
Book | KEEGAN, Warren J.
Published by Pearson Prentice Hall 2013, 7th ed.
"A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the oppo...
2020, 10th ed
"Global Marketings environmental and strategic approach outlines the major dimensions of the global business environment for stude...
Ebook | KEEGAN, Warren J.
Published by Pearson Education 2016, 9th ed
The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, conc...
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