ESCP Europe

In this book, the author takes a close look at the new economics of the internet age, showing where business is going and exploring the hudge opportunities that exist : for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. Then, he provides a glimpse of a future that's almost here.