Global Strategic Management / Mike W. Peng

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Global Strategic Management / Mike W. Peng

Book

PENG, Mike W.. Author

Published by Cengage Learning - 2013 , 3rd ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2013
Edition no.: 3rd ed.

ISBN: 978-1-133-95326-5

Note

Glossaire

Regions: MONDE

Contents: Foundations of global strategy : strategy around the globe, industry competition, resources and capabilities, institutions, cultures and ethics ; business-level strategies: foreign market entries, the entrepreneurial firm, strategic alliances and networks, global competitive dynamics ; corporate-level strategies: diversification and acquisitions, multinational strategies, structures, and learning, corporate governance, corporate social responsibility. Case studies.

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