Business market management : Understanding, creating, and delivering value / James C. Anderson, James A. Narus

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Business market management : Understanding, creating, and delivering value / James C. Anderson, James A. Narus

Book

Anderson, James C. | Narus, James A.

Published by Pearson Prentice Hall - 2004 , 2nd ed. ; intern. ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2004
Edition no.: 2nd ed. ; intern. ed.

ISBN: 0-13-123009-3

Note

Figures, notes

This book provides a progressive approach to managing business markets. It explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability.

Business market management : Understanding, creating, and delivering value / James C. Anderson, James A. Narus

Source : Syracuse

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