Reverse Innovation : Create far from Home, Win Everywhere / Vijay Govindarajan

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Reverse Innovation : Create far from Home, Win Everywhere / Vijay Govindarajan

Book

GOVINDARAJAN, Vijay. Author | TRIMBLE, Chris

Published by Harvard Business School Press - 2012

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2012

ISBN: 978-1-4221-5764-0

This book show leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock upportunities throughout the world. It highlights the tribulations and triumphs of some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

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