ESCP Europe

This book is all about the moments when we know something wihout really knowing why, and how this ability is one of the most powerful we possess. It shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, the author reveals how the power of "blink" could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.