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Book
Journée internationale du marketing horloger. Author
Published by LEP - 2012
Library: Paris Montparnasse
Recueil des exposés et débats de la 13e journée internationale du marketing horloger consacrée au client porteur de montre. Ils examinent notamment les mutations économiques qui influent sur les comportements de l'acheteur afin de développer des produits correspondant à ses attentes. ©Electre 2023
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