International business strategy and cross-cultural management : an applied approach / Nicole Franziska Richter, Jesper Strandskov, Sven Hauff et al.

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International business strategy and cross-cultural management : an applied approach / Nicole Franziska Richter, Jesper Strandskov, Sven Hauff et al.

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RICHTER, Nicole, Franziska. Author | STRANDSKOV, Jesper. Author | HAUFF, Sven. Author

Published by Edward Elgar Publishing - 2022

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2022

ISBN: 9781839108646

Subjects: INTERNATIONAL MANAGEMENT - INTERCULTURAL MANAGEMENT - STRATEGY

"This textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. "

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