What are you waiting for?
Whether youre dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, dont wait. Open this updated bestseller. Inside youll find everything you need, including:
a new and popular way to learn about and to practice entrepreneurship.
new practical exercises, questions and activities for each step in your process.
specific principles derived from the methods of expert entrepreneurs.
over seventy updated case briefs of entrepreneurs across industries, locations and time.
new applications to social entrepreneurship, technology and to large enterprises.
plentiful connections to current and foundational research in the field (Research Roots)
brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners
data that will challenge conventional entrepreneurship wisdom
a broader perspective on the science of entrepreneurship
In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things.
If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and youre wondering how to change things, this book is for you.
Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org .
So, what are you waiting for?" - from publisher
Acknowledgements --- Introduction: the science of entrepreneurship --- How to use this book --- PART I: WHAT WE KNOW ABOUT ENTREPRENEURS AND ENTREPRENEURSHIP --- 1. Roadmaps, myths and the Bahamas --- 2. Good ideas are everywhere --- 3. Most ventures require little startup capital --- 4. Fail cheap and learn quickly --- 5. The plunge doesnt have to be a plunge at all --- PART II: HOW (EXPERT) ENTREPRENEURS THINK --- 6. Prediction, risk and uncertainty --- 7. Opportunities are created as well as discovered --- 8. Managing uncertainty through control --- 9. The effectual logic of expert entrepreneurs --- PART III: THE NUTS AND BOLTS OF VENTURING: EFFECTUATION IN ACTION --- 10. The bird-in-hand principle: start with what you have --- 11. Transforming means into something valuable --- 12. The affordable loss principle: risk little, fail cheap --- 13. Using slack for bootstrap financing --- 14. The crazy quilt principle: form partnerships --- 15. Asking potential partners to make commitments --- 16. The lemonade principle: leverage surprise --- 17. Putting it together: the effectuation process --- PART IV: I AM AN ENTREPRENEUR NOW: HOW FAR CAN I GO? --- 18. Ownership, equity and control: manage stakeholders --- 19. Business plans and business models --- 20. The venture grows up: create an entrepreneurial culture --- PART V: APPLICATIONS OF EFFECTUATION --- 21. Brand as venture identity: marketing you --- 22. Technology --- 23. Entrepreneurship as a technology for social change --- Conclusion --- Directory of "practically speaking" sections by topic --- Image acknowledgments --- Bibliography..
