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Thèse de doctorat : Sc. de gestion : Paris, ESCP Business School ; Ecole Doctorale de Management Panthéon Sorbonne : 2022

Item type

Study and report

Dissertation

• PHD Doctoral Program

Language

English

Publication year

2022

Contributors

• BUNKANWANICHA, Pramuan

Subjects

COMPANY MANAGER - EXECUTIVE MANAGEMENT - MANAGEMENT STYLE

Geographical area

GENERAL

The thesis studies CEOs in social media. CEO style and its impact on the corporate decision and performance have been a long time subject of debate in both research and business practice. This thesis examines the characteristics and values of CEOs in the context of social media, reflecting the increasing importance and attention to social media in management. The thesis defines CEO sociability as the CEOs social media engagement. To identify its characteristics and values, first of all, previous literatures are reviewed about CEO fixed effects. Then, investor attention to CEOs is examined, highlighting the importance of CEO features in the stock market.