The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain / Anne-Sophie Bayle-Tourtoulou
" Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers behavior."
