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Book
ANTONIETTI, Guillaume. Author | RAY, Daniel. Author
Published by Pearson - 2022
Library: Paris Montparnasse
Guide à l'intention des managers souhaitant développer une culture d'entreprise orientée vers le client et ainsi acquérir un avantage concurrentiel durable. Les auteurs expliquent les enjeux, les bonnes pratiques et les écueils à éviter. ©Electre 2022
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