Resilience of luxury companies in times of change / Gabriella Lojacono

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Resilience of luxury companies in times of change / Gabriella Lojacono

Book

LOJACONO, Gabriella. Author | RU YUN PAN, Laura. Author

Published by De Gruyter - 2021

Library: Paris Montparnasse Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2021

ISBN: 978-3-11-072323-6

Subjects: LUXURY GOODS INDUSTRY SECTOR - CHANGE - ENVIRONMENT - BUSINESS MODEL

"This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery. It provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice."

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