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DEKHILI, Sihem. Author | MERLE, Aurélie. Author | Ochs, Adeline - Professeur à ESCP Business School. Author
Published by Pearson - 2021
Library: Paris Montparnasse Paris Champerret
Un manuel pour apprendre le marketing tout en prenant en compte les impératifs du contexte environnemental et social du XXIe siècle. De la stratégie au marketing-mix, en passant par l'évolution des comportements des consommateurs, chaque étape est présentée à travers des définitions, des outils et des exemples concrets. ©Electre 2021
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