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VENDEUVRE, Frédéric. Author | Pinard, Eric. Author
Published by Dunod - 2021
Library: Paris Montparnasse
Un guide avec de nombreux exemples et des études de cas pour apprendre à concevoir un programme de comptes stratégiques. L'auteur explique comment développer sa performance commerciale, définir une stratégie d'approche et choisir ses clients avant de présenter les process et les outils pour élaborer un plan de compte. ©Electre 2021
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