The new entrants in the French retail banking : Temporary or real competitors? / Marily PHOUTAR

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The new entrants in the French retail banking : Temporary or real competitors? / Marily PHOUTAR

Study and report

PHOUTAR, Marily. Author

Published by ESCP Business School - 2011

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source: Syracuse

Item type

Study and report

Dissertation

MSY Strategy & Organisation Consulting

Language

English

Publication date: 2011

Subjects: MEANS OF PAYMENT - ECONOMIC MODEL - BANK SECTOR - FINANCIAL INSTITUTION

Author's abstract : How can non-financial companies become competitors of historic banking players ? Why do clients buy banking products/services to non-financial companies ? Is there an opportunity for new entrants to be part of the banking sector in the long term in France ? Will they become the next best banks ? This strategic study aims to answer all those questions. It will be divided into three parts. Firstly, the analysis of the environment of traditional retail banking in France underlines the characteristics and the stakes of the sector. Secondly, the consequences of the 2008 financial crisis and the evolution of the new technology explain the rising of a new order of things in the retail bank sector in France. Thirdly, the entrance strategies of the new entrants are analyzed and compared to the characteristics of the market.