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Thèse de doctorat : Sc. de gestion : Paris, ESCP Business School ; Université de Paris 1 Pnathéon Sorbonne : 2020

Item type

Study and report

Dissertation

• PHD Doctoral Program

Language

English

Publication year

2020

Contributors

• VOYER, Benjamin

Subjects

LUXURY GOOD - CONSUMER BEHAVIOR - LIFESTYLE - SOCIAL MARKETING

Geographical area

GENERAL

This thesis looks at the luxury consumption practices of the specific segment of high-end luxury consumers (prosumers), as well as their admirers (lurkers) to see how these are affected by the mediatization of these practices on visual social media. Specifically, it looks at how these define, display and consume luxury on the visual social media platform called Instagram.