ESCP Europe

Item type

Ebook

Language

English

Publication year

2017

Edition no.

5th ed.

Note

• 1 user licence

"Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy." - from publisher.

List of figures, tables and exhibits from case studies --- 1. Operations strategy developing resources and processes for strategic impact --- 2. Operations performance --- 3. Substitutes for strategy --- 4. Capacity strategy --- 5. Purchasing and supply strategy --- 6. Process technology strategy --- 7. Improvement strategy --- 8. Product and service development and organisation --- 9. The process of operations strategy formulation and implementation --- 10. The process of operations strategy monitoring and control --- Case studies.