Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
Berlin
- Item type
- eBooks
- Language
- English
- Publication date
- 2013
- ISBN
- 978-1-4481-8438-5
"LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.
'Brick by Brick' is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it." from publisher.
Introduction: When the Bricks Click --- PART ONE: THE SEVEN TRUTHS OF INNOVATION AND THE LEGO GROUPS DECLINE --- Chapter 1: Stacking up: The birth of the brick --- Chapter 2: Boosting innovation: The LEGO groups bold bid to keep pace with a fast-forward world --- Chapter 3: Losing control: The scattered remains of runaway innovation --- PART TWO: MASTERING THE SEVEN TRUTHS OF INNOVATION AND TRANSFORMING LEGO --- Chapter 4: Building an innovation culture: The return to core values --- Chapter 5: Becoming customer driven: The rebirth of LEGO city --- Chapter 6: Exploring the full spectrum of innovation: The brinicle chronicle --- Chapter 7: Fostering Open Innovation: mind storms, architecture, and the wisdom of the Clique --- Chapter 8: Attempting a disruptive innovation: Aiming for the stars with LEGO universe --- Chapter 9: ailing for blue ocean: Obviously LEGO, but never seen before and the birth of LEGO Games --- Chapter 10: Leveraging diverse and creative people: The Ninja go dig bang --- Chapter 11: Transforming LEGO: The rebirth of a brand --- Notes.
