- Item type
- Ebook
- Language
- English
- Publication year
- 2015
- Edition no.
- 5th ed.
- ISBN
- 9781292095387
- Note
- Geographical area
- GENERAL
"For courses in entrepreneurship.
A Comprehensive Guide to Business Ventures
Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.
The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching ones own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting ones own business." - from publisher.
Preface --- Acknowledgments --- About the authors --- PART I: DECISION TO BECOME AN ENTREPRENEUR --- Chapter 1: Introduction to entrepreneurship --- PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS --- Chapter 2: Recognizing opportunities and generating ideas --- Chapter 3: Feasibility analysis --- Chapter 4: Developing an effective business model --- Chapter 5: Industry and competitor analysis --- Chapter 6: Writing a business plan --- PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM --- Chapter 7: Preparing the proper ethical and legal foundation --- Chapter 8: Assessing a new ventures financial strength and viability --- Chapter 9: Building a new-venture team --- Chapter 10: Getting financing or funding --- PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM --- Chapter 11: Unique marketing issues --- Chapter 12: The importance of intellectual property --- Chapter 13: Preparing for and evaluating the challenges of growth --- Chapter 14: Strategies for firm growth --- Chapter 15: Franchising --- Name index --- Company index --- Subject index..
