Research methods for business students / Mark Saunders

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Research methods for business students / Mark Saunders

Book

Saunders, Mark. Author | Lewis, Philip

Published by Pearson Education Limited - 2019 , 8th ed.

Library: Madrid

Source : Syracuse

Item type: Book
Language: English

Publication year: 2019
Edition no.: 8th ed.

Contributors

Thornhill, Adrian

ISBN: 978-1-292-20878-7

Note

Bibliography, Appendix, Glossary

Subjects: RESEARCH - METHODOLOGY

This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research. - from the hard cover

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