The New Rules of green Marketing : Strategies, Tools, And Inspiration For Sustainable Branding / J Ottman - ESCP Business School

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The New Rules of green Marketing : Strategies, Tools, And Inspiration For Sustainable Branding / Jacquelyn A. Ottman

Book

Ottman, Jacquelyn A.. Author

Published by Berrett-Koehler - 2011

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2011

ISBN: 978-1-60509-866-1

Subjects: ENVIRONMENTAL MARKETING - MARKETING MANAGEMENT - CONSUMER - INNOVATION