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Book
VERNETTE, Eric. Author
Published by Vuibert - 2017 , 4e éd.
Library: Paris Montparnasse
Présentation sous forme de fiches des techniques d'études marketing les plus utiles ou les plus courantes, et des principales étapes de leur mise en oeuvre. Cette édition tient compte de l'intensification de la compétition internationale et de la diffusion des nouvelles technologies, qui rendent obsolètes les techniques d'études traditionnelles. ©Electre 2020
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