Luxury brand management : a world of privilege / Michel Chevalier - ESCP Business School

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Luxury brand management : a world of privilege / Michel Chevalier

Book

CHEVALIER, Michel | MAZZALOVO, Gérald

Published by John Wiley & Sons - 2012 , 2nd ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2012
Edition no.: 2nd ed.

ISBN: 978-0-470-82326-2

Subjects: LUXURY GOOD - LUXURY GOODS INDUSTRY SECTOR - BRAND - MARKETING MANAGEMENT